Meta Scaling Guide

Part 1: Calculating Target Acquisition Costs
A. What is Contribution Margin?
B. Example Calculation
c. Exceptions to the Rule

Part 2:
A. Picking Your Hero Product
B. What is a Hero Product?
C.Understanding your Product LTV
D. Four Must-Have Attributes

Part 3: Campaign Setup
A. Campaign Type
B. Audience Targeting
C. Bid Settings
D. Attribution Settings

Part 4: Creative Development/Scaling System
A. How Much Creative Do You Need?
B. How to Generate Enough Creative
C. Benefits of High Creative Volume

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